![]() ![]() Some studies did not use emotional stimuli, however were included as GSR. Given its simple metric (the presence or absence of excitement when exposed to a particular stimulus), GSR is always used in combination with other neuromarketing tools.īy combining the data obtained, we get the overall result for the selected marketing content that compares with other, similar content and what we call a benchmark score that is considered relevant to good or bad marketing content. Studies using emotional stimuli to measure GSR in mood disorder patients were included. TV commercials and various other video content.This method is most often used to test responsiveness to specific marketing content and creative concepts before it comes out to the audience. ![]() The appearance of microparticles of sweat is indicating the presence or absence of excitement, which can be positive or negative. The sensors are set in contact with the skin detecting the activity of sweat glands. The method can also be called Skin Conductance (SC) or Electrodermal Activity and it is commonly known as the lie detector. Galvanic skin response (GSR) is a method of measuring reaction to different kinds of stimuli through micro sweat gland activity. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |